Representation work

My mood board shows some of my favourite brands to wear and to look at. I have also included female celebrities that i inspire to have a similar fashion style to. In the top left hand corner, there are two images of Kylie Jenner. I really like Kylie's style, even though she wears high designer clothing, I can find similar items that she has worn in high street UK stores, like Topshop. Topshop is my favourite shop, most of the clothing i wear is bought from there. I like that topshop have good quality clothes that is also on trend. The second picture of Kylie Jenner shows her with pink hair, I often have my hair pink/purple when i want to change from being blonde. Kylie is known for changing her hair many different colours and i think this is what makes her unique. Another brand that I have put onto my mood board is Mac cosmetics, which is where i love to get my makeup from.

 I also love to shop at Ark and New look, these are highstreet fashion stores, they sell cheaper affordable clothing but their products are always on high trend. To the left of the board, there are pictures of Kim Kardashian and Kendall Jenner. These two women are in the media a lot and always look good in what they are wearing. I really like to look at what they wear for certain events so i follow their social media accounts to look at their clothes. Some brands on this board are very expensive such as Ralph Lauren, Calvin Klein, Chloe, American Apparel and Victoria's Secret. I occasionally buy one or two items from these brands because they are highly priced. However, there products are of really high quality so it is worth the money to buy them. I also like to follow a lot of the brand's social media accounts on the board, I like to look at new releases from the brands. 

Jennifer Aniston is on my mood board becuase i think she looks very good for her age and dresses really nicely so i like to look at what clothes she buys. There are three British female celebrities on the board, one of them who is underneath the American Apparel logo is Charlotte Crosby. I love how Charlotte dresses and i think she is really inspiring as she has set up her own fashion brand of clothing which is affordable for people like me to buy. The other two British celebrities are Cara Delevingne and Kaya Scodelario. Cara is a supermodel for top designer brands, I like to look at her social media, I also feel like my personality is like her's. I like to have fun and i think she is a bit crazy like me. Kaya isn't really famous for her style, she's more famous for being an actress. I like her hair and she currently has it purple and that's what colour i like mine. Kaya is famous for her work on the British Tv series "Skins". I feel like I can relate to the programme and it is similar to mine and my friend's lives. Throughout the series, they all go to parties, which is what i like to do. The last few brands on the board are shops that i like to buy a few pieces of clothing from, Urban Outfitters is one of my favourites, along with Zara, ASOS and River Island. These shops are middle range pricing and always have what is on trend. 

Lastly, the remaining celebrities are all women who have curvy figures and dress so well to suit their figures, I feel like i can relate to them. Khloe Kardashian, Rihanna and Beyonce are three beautiful women and they have unique styles that a lot people in the world inspire to have. Jennifer Lawrence is someone who i think is acknowledged for her unique style as well. Jennifer stars in a film called "American Hustle", and in this film she wears a stunning fur coat which makes her look glamorous. I have a similar coat to hers from the film because i liked how she was styled for the part she played.

Reading through each of the tribes, I don't know what category I would fit into because I have a lot of different personality traits so I wouldn't know where to place myself as I like lots of different things.

The Male Gaze- Anaconda, Nicki Minaj Music Video

Nicki Minaj's music video "Anaconda", has been widely spoken about for being one of the most viewed explicit music videos on the internet. Throughout the video, Nicki Minaj and many other women are seen to have little clothing on, and are "twerking" in the video which could be seen to look sexual. In the video, camera angles focus on the curves of the female body, this is seen that women are used for visual pleasure, basically seen as sexual objects to men. 
At the start of the video, the camera shoots shots of a woman's bum. This shot would be pleasing to a male's viewing as it's what men would probably only look at when watching the video. This shot will attract men to watch the video. The video shows the women dancing sexually in a jungle scenery showing themselves off for the camera. The women are moving around the scene slowly, similarly to snakes which is also referenced by the name of the song "Anaconda". 

Further on in the video, a shot is taken where all of the women are posed and the camera is shooting them from behind. The women also have their hands on each other's bum's. This could link to women as being objectified as the hand symbols having hold over them. They are also bent over which could be seen as a posed shot to please the male audience. Also, the women's faces are not seen in this shot, this shows that their identity is hidden but they are just seen as objects again. 

Then, in this next shot, the women are all on chairs, wearing revealing clothing with their legs spread out. This part of the video shows the women dancing exotically and showing a sexual nature. The male gaze is how the audience views the people presented, men would see this shot and most likely think of sex. This shot also seems to look as if the women don't mind posing in that sexual way, it looks like they don't seem to care of how people perceive this shot or even how men would.

In this shot, Nicki minaj who is obviously the star of her own music video, is bent over very provocatively, wearing joggers which have been pulled down showing her pink thong lingerie. Her bending over would make it pleasing for the male eyes to view and has connotations to sexual acts. Her pink thong could indicate that she is trying to attract the opposite sex. The shot is set in a gym, a lot of men stereotypically think that women should do exercise to look good and when men are exercising they have women to look at. 

These next two shots are portraying sexual acts; the banana is in place of a penis. This would be seen as playful to the male eyes and again women being used for the visual pleasure of men. The whipped cream is on an intimate area of Nicki and she is wearing revealing clothing so men would look at this and think about women in a different way. Also, this shot is filmed in a kitchen and a lot of people stereotype women and say they belong in the kitchen and should cook for men,Nicki Minaj is encouraging this stereotype by also wearing a tight outfit that shows off her curves for men to look at.

 Lastly, towards the end of the video, Nicki Minaj is seen to be crawling towards to male sitting in the chair. Her outfit is very reveling and she looks like she could be implying to pleasure the man by the way her body is posed. The male looks as though he expects the pleasure by her as she crawled towards him which would could be seen as degrading. This gives proof of that the male gaze is giving men what they want or what they want to see by using women as objects and filing them from various angles which are seen as revealing and to please the male's eyes. A lot of the time, music video's use women provocatively in them to make more money from people watching them. 

Stages of film production

•   Writer- The writer is someone who writes the script, they have to research and develop story ideas. There roles includes looking in-depth of understanding the story, plot and narrative. They have to understand the different ways that films affect the audience, they have to know how to format screenplays and they have to work to strict deadlines. A famous script writer is George Lucas who has written and also directed the Star Wars films.

• Producer- A producer is someone who turns story ideas into profitable films, puts together a cast and crew and they are responsible for all areas of a film's production. The role of being a producers include having a lots of experience in the film industry. They must have a creative vision and creative processes of filmmaking. One of the most important things a producer must have is good communication skills because they will have to tell a lot of people who are working on the film what they have to do. A producer is the person who oversees all of the aspects of making a film and they will be put under pressure to make sure everyone is doing certain areas of work. An example of a famous producer is Walt Disney who has produced films like Cinderella, Mary Poppins and Alice and Wonderland.

• Casting director- The job of a casting director is organising the cast and selecting Actors and Actresses for certain roles in a film. They have to arrange and host interviews and auditions for people wanting to enroll as a part in the film. The casting director will work closely with the director and producer. The role of a casting director includes having good knowledge of cinema and actors. They will have to have an interest in theatre and stage actors. One very important thing is that they will have to know how to work a video camera. An example of a casting director is Christopher Nolen, who has casted films like Interstellar, The dark Knight. 

• Director - A director has to make the film script into images and sounds on the screen, they are responsible for the success or failure of a film. A lot of directors also write their own film scripts, they do this so they can get their own vision of what the film could be like when they finish it. Being a good director means like have to be passionate about filmmaking, this is key to a good film as it shows a lot of work has been put in to make it. Directors always want their film to be the best and they are keen to put a lot of detail into every element of the film. An example of a film director is Steven Spielberg who has made films such as ET, War horse, Jaws, Jurassic Park and Indiana Jones.

• Film Finance- Film finance are in charge of money involved in a film, a lot of the time they are checking how much money is spent and that the producer doesn't go over budget. Money for a film doesn't just come out of nowhere, people have to either ask large companies to invest in the film, or put the money to together from various different people. 

• Camera Operator: A camera operator is someone who basically films the film and records images for shots of the film. The operator will make sure the camera is working as it should be and the equipment is reading to film. Camera operators work closely with directors to ensure that the vision of how the director wants the shot is filmed. Camera operators will also be in charge of their own team, members of their team could be working with other cameras to get shots at different angles.

• Editor: The editors also work closely with the director to make sure that the way the shots are put together are how the director visioned. They work in an editing room using advanced technology to create the film. They  confirm that the film is running as it should from start to finish. A lot of films have different scenery that is filmed at different time so the editor's job is to put the shot in the same order.

• Production designer: Production designers manage and look at each visual part of the film. They usually work with the producer and director, they are usually negotiating certain areas of the film. The production designer is in charge the films props, costumes and setting.

• Marketing: People who are involved in marketing will look at the creation and planning for campaigns for the film. Their job is to make sure people of the right target audience see advertisement of the film and the advert will make people want to see the film. They have to make people want to watch the film and make adverts look good. Adverts for films are usually trailers for a film or posters.

People involved in some of these roles.

Writer: George Lucas

Producer: Walt Disney

Director: Steven Spielberg 

Camera Operator: Emmanuel Lubezki

Editor: Michael Kahn

Production Designer: Rick Carter

British film industry

1. What % of global box office was the British film industry responsible for? - 15% in 2012
2. What was this % in 2009? - 6.8%
3. What might this change indicate about British film? - That British films are increasing in popularity.
4. What films have been responsible for this change? - Generally action films that make the most money like James Bond Skyfall, other films like Harry potter and Best Marigold hotel. 
5. What % of the British film industry makes a profit? - 7%
6. What % of Hollywood films make a profit? - 17%
7. How does that % differ between £2m and £10m budget British films? - 4%
8. What might we infer from this difference? - better to make a Hollywood film
9. Which age group makes up the largest % of UK cinema goers? - over 45's
10. Why do you think this might be? - because they are usually taking children to the cinema or they go on their own.
11. Which 'type' of film has seen an 18% drop in attendance? - 3D
12. Within that 'type' which genre has seen the biggest fall? - family film
13. What did Charles Grant put this decline down to? - cinema's are becoming more expensive so people don't buys multiple tickets.
14. Who is Paul Greengrass? - A film director
15. How did he describe the British film industry? - He describes it as a success and predicted it would continue to see international growth
16. What did a BFI spokesperson say was the point of less profitable low budget British films? - the point was that tiny budget films would create commercial success
17. What was the budget for Filth and how much money did it take?- took $4m at the box office more than twice its budgets.
18. What advantage did James McEvoy feel £100m films have over low budget films? - That the smaller budgets managed to get people to go and see it without a studio.
19. What is VOD? - Video and Demand
20. What % increase did VOD see last year? - 50%
21. What impact might VOD have on distributors and Studios? - VOD will impact them because they will become less important.
22. What impact has it had on Blockbuster rental stores?- Blockbuster stores will loose business and face failure.
23. What was unique about Ben Wheatley's 'A Field In England'? -It was realised in several different formats simultaneously in cinemas, DVD and VOD.
24. What does director of The Machine Caradog James think is the toughest part of film making?- Making a good film but can you get reach of the audience.
25. Why have rules been relaxed on what makes a film 'British'? - the old rules were that when a film was made in Britain it had to be British money but now the film industry have said that films just have to be made here in british studios. 
26. How has the use of visual effects in films been encouraged? -The points for visual effects have been increased. 
27. Name five of these rules and link them to The Kings Speech, Kill List, The World's End -films are set in the Uk, leading characters are british, There is a British films crew (director, producer, script write etc), language of films is english, films based on British history/subjects. 
28. What rules has chancellor George Osbourne announced for tax on British films? - Tax relief will increase from 20% to 25% on the first £20 million
29. What is the highest grossing film in UK box office history? - Skyfall
30. How much has it taken and how many screens was it available on? -It has taken £540m and was available at 587 cinemas in the UK

Representation

What I thought...

-Appearance:

-Untidy

-Not dressed for a working environment

lots of facial hair

-Smoking

Patched trouser

-Environment:

-In a busy city (New York)

-Maybe an American

Who he really is...

Doug Bilhamier

-He is standing on Madison Avenue in New York

-His trousers are clean, patched and the bottom of them are ironed nicely.

-His beard is trimmed

-He is wearing a fashionable checked shirt

-Shoes even though his shoes look a little scuffed but they are tied properly and they are Aldon shoes which are very expensive.

-He has an obscure fashion sense and he works for Ralph Lauren.

What I Thought...

-Posh

-Old

-Wearing a Suit

In a luxury house

-Posed photo

-Lots of expensive things in the background

-Wealthy

Who he really is... 

Ralph Lauren

-Fashion designer

-In the Polo Lounge

-Powerful

-Rich

-Smart

-Tailored Suit

-In a restaurant

-English style

What I thought...

-Posh

-Old

-Clothing is a fur coat and wearing a strange hat

 

Who she really is...

Lynn Yaeger

-Fashion writer for Vogue

-Unique Style

-Expensive Jewellery

-Bright bob orange hair

What I thought...

-Middle aged man

-Smart Suit

-Maybe has an office job

-Looks like he is in a meeting

-Black and white photo, could be old

-Serious face

Who he really is...

Ted Bundy

-In Court

-He is a serial killer of women

-May have killed more than 20 and buried them

-He was executed in the electric chair for his crimes

-His appearance looks like he safe but he isn't.

What I thought...

-Middle aged/old

-Surprised face

-Maybe a professor or doctor

-Most likely intelligent

-Dressed smartly in a white suit

-Looks like he is writing important notes

Who he really is...

Edward VIII

-Invented Windsor knot tie

-Related to the Royal family

-Left the thrown to marry

-Known as Duke of Windsor

-He has now died

What I thought...

-Young

-Lots of hair, takes care of his appearance

-Serious face

-Ripped t-shirt

-Good looking

-In America

-Looks like he could be modelling for a clothing company

-Looks like he standing on a balcony

Who he really is...

River Phoenix

-From the 1970's

-An actor

-Occasional model

-Been in films such as Stand By Me, My Own Private Idaho, and played young Indiana Jones

-He died in a nightclub

5X5

 Favourite TV programmes:

Misfits - channel 4, E4 - I really enjoyed this programme, it is a really addictive series, it a comedy about a group of teens who get super powers.
Geordie Shore- MTV - this is a reality TV show and I like watching what other people in the show do in their lives.
The Inbetweeners - Channel 4, E4 - This is a comedy that is really funny and I can watch them over and over again and the programme always makes me laugh.




Skins - channel 4, E4 - Skins is good because it has well thought-out storyline.
Hollyoaks - channel 4, E - this is not a very realistic programme to be honest but its my guilty pleasure.

 Favourite songs:

Everything I Am- Kanye west -this has always been my favourite song for as long as i can remember.
Stormzy - Know me from - recently people i know have got me into these kinda songs and i just really enjoy listening to them.
Cleveland is the reason- Kid Cudi - I like this song because it's chilled 
Kendrick Lamar- King Kunta - i like this song because i think kendrick lamar is creative and makes good music, especially this song.
Nappy roots- Good day - this song just puts me in a good mood as its happy and upbeat. 

  Favourite Artists/Bands:

Kanye west- I like kanye west because most of his songs are brilliant and are what i like to listen to. 
Kendrick Lamar - Kendrick lamar is one of my favourite rappers because his lyrics all have meaning.
Kid Cudi- Kid cudi's songs can be chilled or more upbeat which is why i like him as he can create any kind of vibe.
MGMT - one of my favourite songs of theirs is "Time to Pretend"
Arctic Monkeys- the arctic monkeys are one of my favourite bands, i love all of their songs. 

  Favourite TV series:

Breaking bad - One of the BEST series i've ever watched
Keeping up with the kardashians - this is a reality tv show but i just love looking at what other people do in their life.
Orange is the new black - also a really good series, acting is great.
Desperate housewives - i've only seen a few series of this but they have been griping so far...
Orphan black - really loved this, it was intense to watch which i like about series.

   Favourite Films:

Wolf of wolf street - Love this film, i find it inspiring, and reminds me that you can go anywhere in life, you just need a bit of confidence.
The breakfast club- This is one of my dad's favourite films and i first watched it with him and loved it.
Harry potter - Couldn't pick one film so all of them i really love.
The parent trap - watched this since i was a kid and i could watch it over and over again, i'll never get bored of it.
We're the millers- I think this film is a brilliant comedy film and i liked it because it made me laugh throughout watching it.